Every time you start playing a game, you in fact sign a kind of a “contract” regulating its gameplay. This “contract” includes the rules of the game and a number of social rules and conventions.
There are games, as for example SimCity, The Sims, or Second Life, which are designed as virtual societies, in which the player gets the possibility of realizing another version of herself or himself, through an avatar. In other games, both digital and analogue, the player practices, sometimes unconsciously, specific social roles and plays out social activities, expressing social values and principles. In many cases, the players are in fact asked to reveal their own social identity or profile as a part of the game.